They're not exactly new, popping up in 2005 as a creative studio that designs and digitally prints custom, yes CUSTOM wallpaper designs by the square foot.
"Recruiting community-based artists and designers, Rollout is constantly on the hunt for exciting ideas from any inspiration. Illustration, photography, graphic design, and industrial design provide the inspiration; the walls provide the medium."
Brilliant idea, don't you think?
Custom work
Artist Series
I'm almost converted. I'll admit it. Almost. :-)